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  • How to Set Financial Goals That Actually Work

    Every January, millions of people set financial resolutions. Pay off debt. Save more. Invest better. Build an emergency fund. And by February, most of those goals are abandoned. Research tells us that nearly 80% of resolutions are abandoned by February, and only 9% of people who make New Year’s resolutions successfully keep them throughout the year. When it comes to financial goals specifically, behavioral psychology research shows that the way we frame our goals, not just our willpower, determines whether we’ll actually achieve them. The problem isn’t that we set goals. It’s that we set the wrong kind of goals….

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